CT PRIDE FOOTBALL
OUR
VISION.
MISSION &
CT Pride is organized to further the competitive skills and the ideals of the game of football; To inspire youth to exhibit good sportsmanship, teamwork, high moral standards, and the importance of education.
Our objectives are to build programs that contribute positively to the growth and development of our participants and to instill virtues that will help them grow into responsible adults and team players.
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Established 2015
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2500 + Athletes Transformed
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40+ College Recruits
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100+ Coaches of all levels
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10+ programs
OUR Coaching Philosophy
the
method
Connecticut Pride Football is a youth sports organization created in 2015 with the purpose of providing a positive atmosphere where athletes can improve their skills and learn the importance of teamwork, sacrifice, and competition. Our vision is to develop well-disciplined athletes who strive for personal, athletic, and educational excellence both on the field and in the community. We feel it is of utmost importance to provide an atmosphere where athletes will form one brotherhood, regardless of background or ethnicity.
MEET OUR LEADERS
THE
BOARD.
KIH BEST, COO
After a career at New Milford HS and Fitchburg State, Coach Kih returned to Danbury to give back, eventually founding CT Pride to expand football development opportunities for Connecticut youth and mentor the next generation of players.
ROB BEST, CEO
Coach Rob Best, a Danbury native whose playing career was cut short by injury, has continued his passion for football through coaching with Danbury Trojans Pop Warner, Westport PAL, and Greenwich Country Day, while serving as CT Pride All-Star Team Director and officiating football, basketball, and lacrosse.
JOE Bouffard, CGO
Coach Joe Bouffard brings 25+ years of football experience, including coaching at the collegiate and high school levels and two State Championships at New Canaan HS, while also playing a key role in developing FBU Camps, the FBU National Championship Tournament, and the All-American Bowl.
how we got here
HOW WE
GOT HERE.
2015
NCAA Athletics
Graduated from competitive college sports with a drive to help others reach peak performance.
2020
APEX Is Born
Formalized the APEX methodology and launched the full coaching brand online.
2017
NSCA Certification
Earned elite-level credentials and launched private coaching practice in Chicago.
2025
500+ Transformations
Now coaching hundreds across 14 countries with a 94% client retention rate.
train
Every session is designed with intent and executed with purpose.
evolve
The best athletes never stop learning. Neither do our clients.
let's work
start with
your story.
Book a free strategy call with Marcus. 30 minutes, no pressure. Just a plan built around you.